I was searching for comfort on my streaming services the other day.
You all know what kind of a week it has been.
The former director of the FBI being indicted by the Justice Department because he posted a picture of seashells on the beach that “whomjamacallit” didn’t like.
Frat Boy Pete raspberried Congress, which attempted to get him to answer serious questions about our national security, the war in Iran, and his use of the Bible as a prop.
The Supreme Court ruled that it was okay for states to gerrymander districts to disenfranchise people of color because prejudice doesn’t exist anymore.
One of whosits’ nominees for the federal bench couldn’t/wouldn’t/didn’t answer whether a president could run for a third term. Whether he is a dolt or just a toady is unclear, but either should disqualify him, though it probably won’t.
The King of England gave a master class on what American democracy is all about. The King of England. The guy we fought against to create our country, lecturing us on why we fought two wars against his five-times-great-grandfather. Let that sink in.
You get the point. And while we are at the point-making part of this ditty, you may have noticed that I have decided not to mention the guy who can’t speak in full sentences and whose tie is too long by name, because he puts his name on everything. Why should I contribute to his terminal narcissism? For that matter, the mention of his name has become a triggered response that leads to anxiety, nausea, along with a whiff of despair. Who needs to do that to himself?
———
Where was I? Yeah. I was looking for solace from my streaming services because, after I took the anti-doomscrolling pledge three weeks ago:
I hereby pledge:
To stop scrolling like breaking news personally depends on me.
To recognize that “just one more headline” is the internet’s second-oldest lie.
To treat outrage as junk food—fine in small doses, nauseating in bulk.
To remember I am not on the editorial board of the apocalypse.
To remember a stranger’s bad opinion is not my emergency.
And to occasionally look up and verify that the world is, in fact, in 3D.
One of the only places that I can find peace from the emotional sciatica caused by this administration and the deplorables who continue to act like everything is copacetic is in movies and television.
Here is the problem. There is just too much of it. I subscribe to Netflix, Paramount, Peacock, Apple TV, HBO Max, and Disney. That is between 25,000–30,000 different shows and movies for me to choose from. Instead of being distracted from the rampant toxic masculinity and incompetence (redundant?) of the Red Tie League, I was doomscrolling movie and television titles. It almost caused me to relapse. At least doomscrolling had some satisfaction, but a quick call to my sponsor, Ron Swanson, put me straight again. He suggested that I imagine social media didn’t exist and choose a movie that I had enjoyed in the past and watch that. It would be like getting reacquainted with an old friend.
It made me recall what it was like to grow up in NYC when there were only six channels, and they had to fill major portions of their programming with classic movies from the thirties and forties. It made me nostalgic for programming—someone with a better sense of cinema than me picking what I was going to watch. (Okay, the Three Stooges are not strictly “cinema,” but the physical humor was top drawer.) No stress. Just enjoyment. Just what I wanted right now.
I made a mistake. I typed “Classic Movies” into the search bar of Netflix. It seems my definition of “classic” is somewhat different than theirs. My idea of a classic movie is a black-and-white film from the ’30s or ’40s with actors like Gable, Stanwyck, Stewart, Bogart, or Bacall. The Netflix bot thought I meant movies from the eighties and nineties like Smokey and the Bandit and Kindergarten Cop. I thought, “How can these be classic movies?” Then I realized that the movies I watched on New York television in the sixties and seventies were thirty to forty years old. And so were the movies Netflix was suggesting I watch.
It made me feel ancient. Thanks, Netflix. See if I renew my subscription.
———
Enter Frank Capra
I decided I needed a more directed approach. Directed. Director. Who was my favorite director from that era? That was simple: Frank Capra. His movies all shared a common theme—an ordinary, decent man, slightly naïve and stubbornly principled, gets chewed up by a corrupt system that mistakes his decency for weakness until the moment it doesn’t. His movies were about goodness and how it was more durable than cynicism.
After sixty-six consecutive weeks of watching the most indecent man ever to occupy the White House, I need a Capra infusion. But which one should I choose? It’s a Wonderful Life is a Christmas movie. Mr. Deeds Goes to Town is great, but I’d want to watch it back-to-back with Adam Sandler’s remake, and I didn’t have the time. It Happened One Night—Colbert and Gable—it doesn’t get better than that.
But then it hit me. Meet John Doe would be the perfect movie to lift me out of my sixty-six-week funk and perhaps give me hope for the next one hundred forty-two.
———
The Plot (Stay With Me)
A fired reporter, Ann Mitchell (Barbara Stanwyck), fabricates a letter from a fictional “John Doe”—an everyman who threatens to jump off City Hall on Christmas Eve to protest society’s indifference to the common man. To keep the story alive, she and her editor hire a down-and-out drifter, Long John Willoughby (Gary Cooper), to play the role.
The hoax unexpectedly ignites a genuine grassroots movement—ordinary Americans form “John Doe Clubs” across the country, rallying around the message of neighborly decency and democratic ideals. But the movement gets hijacked by D.B. Norton, a wealthy, fascist-leaning media mogul who funded the whole operation and plans to ride the John Doe wave to political power.
When Willoughby realizes he’s been a puppet for a proto-fascist machine, he tries to expose Norton—and is destroyed for it. The film ends on an ambiguous note of fragile hope: the “real” John Does, ordinary people, pull him back from the ledge.
———
Sound Familiar?
“Dumbasadoor” in the White House is D.B. Norton—the wealthy publisher who bankrolls a populist movement, genuinely believes he’s the people’s champion, and is completely blind to the fact that he’s the thing the movement was supposed to be fighting. Norton doesn’t think he’s the villain. That’s what makes him dangerous. And that is what makes “whozit” dangerous too. Well, that and the fact that he has dementia, is blatantly corrupt, and has the IQ of a garden snail.
The only thing that bothered me about the movie was the ending. The corrupt publisher walks away clean. The system that produced him is untouched. A man almost died, and nothing changed except that one man chose to live.
We can’t let our movie have that ending.
Our John Doe Clubs need to fight for real change in Washington that “shitforbrains” has revealed. We need to fight for tax reform where the rich and uber-wealthy pay a minimum tax on their income. We need a constitutional campaign amendment that reforms campaign finance laws so that our representatives consider people, not corporations, first. We need to hold social media responsible for what they publish like any other form of media.
We need to ensure that our government returns to being by and for the people…
And Hollywood, would you please get busy and make a remake of this movie—but this time, give it a more satisfying ending.
Many years ago, when magazines were an important part of the media scene and did not carry the prefix “legacy,” I used to sell advertising for Rolling Stone.
I knew then—and looking back on it now—it was an incredible job. Rolling Stone was at the intellectual center of popular culture. As Jann Wenner, the founder and editor-in-chief, wrote in the first issue:
“You’re probably wondering what we are trying to do. It’s hard to say: sort of a magazine and sort of a newspaper. The trade papers have become so inaccurate and irrelevant, and the fan magazines are an anachronism. Rolling Stone is not just about music, but also about the things and attitudes that the music embraces.”
That gave the magazine a very large and colorful palette with which to paint the world. Writers such as Ben Fong-Torres, Hunter S. Thompson, Tom Wolfe, Cameron Crowe, Joe Eszterhas, P. J. O’Rourke, David Marsh, Joe Klein, and William Greider, to name just a few. The work of artists such as Annie Leibovitz, Ralph Steadman, Richard Avedon, Herb Ritts, Albert Watson, and Mark Seliger. Their stories on Manson, the Patty Hearst kidnapping, Altamont, the Jonestown massacre, and AIDS were journalistic firsts.
Rolling Stone was the voice and conscience of a generation. It was what you read if you wanted to be “in the know.”
My job at the magazine was pretty plum. I was the “Beverage Alcohol Manager,” which I used to describe sardonically as “having to drink booze and listen to rock and roll…oh damn.” It was actually a bit more than that. I had to convince booze company executives (picture ad men, only tipsier) that they should run advertising in a magazine about sex, drugs, and rock and roll. It seems like a natural combination now, but back then—when people actually wore suits to the office—it was not.
The first brand I got to bring into Rolling Stone was Absolut Vodka. At the time, it was just another vodka looking to build its brand. But it was about to embark on one of the most legendary advertising campaigns in marketing history, built on one of the simplest ideas: turn the bottle into a cultural icon by commissioning artists, designers, and cultural figures to reimagine it in ways that fused the product with wit, geography, and celebrity. In other words, a perfect fit for Rolling Stone.
The campaign, which made the Absolut bottle one of the most recognizable shapes in advertising history, was largely shaped by TBWA and Michel Roux, who owned the rights to Absolut in the United States. Part of the brilliance of the campaign was that it inspired people to come up with their own Absolut ads. TBWA and Carillon leaned into this by inviting publications, once a year, to pitch new ideas for campaigns to run in their pages. Having one of your ideas accepted by Absolut was huge—not only because your concept would be seen by millions, but because it translated into large advertising budgets that could make or break your year, if not your career.
At Rolling Stone, we began prepping for these meetings months in advance. The legendary publisher Dana Fields would call me and folks from the marketing and art departments into her office, and we would brainstorm ideas until we had three or four that hit the high mark needed to be embraced by Absolut. With so much on the line, the meetings at Carillon were always tense—not only because so much rode on the outcome, but because let’s just say, things were different then and people behaved in ways that are no longer acceptable.
I don’t recall which campaigns we sold Absolut. I’m sure we sold a few. But I do remember the relationships those meetings created. Decades later, I still consider Dana Fields a friend. Richard Lewis, who ran Absolut at TBWA and literally wrote The Absolut Book, is also a good friend—and someone I had lunch with earlier this week.
It is always fun to get caught up with Richard. He is the perfect combination of smart, goofy, sarcasm, and wit. Our lunches are never long enough, leave me smiling, and on occasion even (gasp) thinking.
Our lunch on Wednesday was no exception. We spent a good part of the conversation talking about “the situation, the situation we are in…” It left me pondering on the commute home: if I were at Rolling Stone today and had to pitch a campaign to Absolut that was of the times, what would I pitch…
As I don’t have an in-house marketing or art team, I decided to enlist ChatGPT to help me create these images. Yes, I know the world is going to go to hell due to our use of AI. But considering what I hope to accomplish, I beg for your forgiveness.
Absolut Patel
The very first thing I thought about was low-hanging fruit. Kash Patel and his over-fondness for alcohol and good times, as documented in The Atlantic. I described to Chatty what I wanted, and after a few iterations, it produced this…
It was funny. Well, it made me laugh. But it lacked what most of the Absolut campaigns had: simplicity. Just the image of the bottle, its circumstance, and a headline telling the rest of the story.
For the life of me, I could not figure out how to simplify the Patel image, so I decided to move on.
Absolut RFK Jr.
More low-hanging fruit. RFK Jr. He was, to the joy of most, not having a great week in Congress, and there were some places we could go. But I didn’t want to belittle his sobriety, so I made the Absolut bottle home to his pet brain worm.
Perhaps a little mean—but you do reap what you sow.
Absolut Tariffs
Then I struggled a bit. I wanted to do something on other cabinet members who are equally incompetent, self-destructive, and parodiable. Despite it being a target-rich environment, I couldn’t land on something that was both true to the Absolut campaign’s parameters and funny.
So I switched gears.
Something Richard had mentioned during lunch: TBWA had pitched “Absolut Washington”—a bottle wrapped in red tape—for years before it got approved.
So I stole the idea.
More tragicomic than funny.
Absolut Resistance
Not people. Ideas.
What could Absolut say that was positive and uplifting while still maintaining a point of view?
This is what ensued.
Absolut Trump
What bothered me—and what wouldn’t leave me—is that if I were pitching this to Absolut from Rolling Stone, we couldn’t leave Trump out of the mix. Too rich a target.
It took two runs and a few conversations to land on this.
Absolut Deplorable
But you can’t talk about Trump without MAGA. They empower him.
Which reminded me of something Hillary Clinton said.
Her words were prophetic.
Absolut Worst
I thought I was done. Ready for show and tell.
But as sometimes happens, inspiration struck while I was writing this piece. (Yes, I know… phrasing.)
Regardless—this one felt inevitable.
Because without any doubt…
He is the worst.
It has been an Absolut pleasure writing this.
That said—this is satire.
The images and concepts presented are intended as parody and political commentary, not as statements of fact or endorsements. Any resemblance to real brands, people, or events is used deliberately for expressive and critical purposes.
It has been a tough week, after weeks of tough weeks, so I decided to call my friend Kilroy to see if he was up to a serious Olive Therapy session. We met at the River Grill. Not a fancy place but an establishment that is generous with the pour and famous for bartenders who don’t engage in small talk.
After two Chopin Martinis, six blue cheese stuffed olives and forty-five minutes of listening to me list the indignities perpetrated by the Trump administration this week, he turned to me and with a wicked grin said in mildly slurred speech “What if this is a very elaborate episode of ‘Punk’d.’ Imagine this…
“Karoline Leavitt stands at the podium and in her best “‘Bride of Chucky”’ manner introduces Ashton Kutcher. He steps up to the podium and after tapping the microphone says, with a large shit-eating grin, “‘America, you have been Punk’d.”’
“With the complete support of this administration, who felt the country was not taking our FAFO policies with the correct sense of humor they are all intended, we launched an elaborate series of practical jokes in the hopes of “‘Making America Laugh Again.”’ Or MALA.”
“While we don’t have time to go into all the practical jokes that this administration has played on the American people during its term in office, I would like to mention just a couple of recent “‘Punk’d”’ moments that seem to have caught the public’s attention. We believe how they were received by the press and how they have been vilified on social media proves President Trump’s allegation that immigrants, the radical left, Democrats and non-MAGA women have destroyed our national sense of humor.”
At this point, Karoline Leavitt steps back up to the podium and says “Excuse me, Ashton, but the Jokester in Chief has just texted me. It says: ‘We used to live in a country where we could tell jokes about Jews being cheap, Polacks being dim-witted, Irish as hopeless drunks, Blacks as lazy and immigrants eating neighbors’ pets. Most people thought these jokes were hilarious. It allowed people to feel good about themselves at the expense of others. These people can’t take a joke anymore. Really, not smart people. Like radical Democrats and women. We need to bring those days back to make America laugh again regardless of how many people are insulted or made to feel less than. These people, they can’t take a joke anymore. Very sad. Very weak. Let’s Make America Laugh Again.’”
The reporters begin shouting questions to the Bride of Chucky. “What about the jokes about marrying men old enough to be your father? Are those still funny?” Karoline shoots the reporter a glance, inadvertently giving the world a glimpse of the character she was modeled after, and turns the podium back over to Ashton Kutcher.
“Thanks Tiffany, I mean Karoline. The President was insistent that we start off the MALA campaign with a bang, and he strongly suggested we begin it with a meme of him as a divine healer. He thought it would be so off brand that, in his words, “‘people will go crazy over it.”’ We suggested a number of Christian artists to him but he was insistent that we call his buddy Sam Altman at ChatGPT and have them create an illustration directed by Paula White-Caine because ‘between her three divorces and the Senate investigations into her finances’ she really gets me.
“When we saw the finished image we all thought it was hilarious. No one would take it seriously. How could they? We would let it build for a couple of days and then hold a press conference announcing “‘America, you just got punk’d.’”
Kutcher paused. “Unfortunately, this particular joke went over just about as well as when Zach Braff beat up a kid. Which is surprising because I thought you, the press, would get the joke.”
“Ashton, Peter Doocy, Fox News. Was it your idea or the President’s to claim that he thought the image was of him being a doctor? I thought that was hilarious.”
“That was the President being a brilliant ad-libber.”
“I thought so. It had his wit smeared all over it.”
“Ashton, Megyn Smelly, Influencer News Network, first-time questioner and a big fan of your work. I mean making Justin Timberlake cry. Classic. Did you work with the Vatican to have the Pope issue the statement about ‘the Prince of Peace is never on the side of those who once wielded the sword and today drop bombs’? It seemed so perfect for the President and gave him a real opportunity to express his hysterical remarks about the Pope.”
“No. No. If you’ll excuse the pun, it was just divine intervention. By the way, let’s give props where props are due — JD Vance’s suggestion that he knew more about Catholic religious teaching than the Pope…wow. It was gold.”
Ashton waits while the White House Press Corps, now balanced with MAGA bloggers and influencers, murmur positively about JD Vance’s keen sense of religious humor. When it quiets down he adds “Which is a perfect segue into our next prank. With the President’s ‘huge’ success of our first prank of the week we decided to continue on with our religious theme and prank the god of war, I mean Secretary of War, Pete Hegseth. The Prankster in Chief thought he would make a perfect victim not only because he has the sense of humor of a frat boy doing keg stands but because he often cites Bible quotes when he is considering carpet bombing schools and civilian infrastructure.”
Kash Patel — a huge fan of Quentin Tarantino’s vibe of nonlinear retribution and “rules don’t apply to me” — suggested we send GI Bro an email from one of his commanders that pretends to be a Bible verse, but is actually the made-up verse from Pulp Fiction. Kash, who is no stranger to bro humor, thought it would work in two ways. If the chief Crusader read it and realized it was a made-up quote he would know he had been pranked and we could all laugh about it at the next cabinet meeting. Our laughter might even wake Dozing Don. But wouldn’t it be fucking hilarious if he read it in front of his non-mandatory/mandatory worship services at the Pentagon.
Well, we all know what happened. I mean, classic Punk’d. It’s only sad that there were no cameras around when Hegseth caught up with Kash. Let’s just say that the banter and physical humor were no worse, in the opinion of Markwayne Mullin, than many of his MMA fights.
Ashton asked “We have time for a few questions. You over there in pink Lululemon.”
“Thank you, Morgana from Facebook. Will the secretary get his next prayer service reading from Reservoir Dogs or go straight to Kill Bill?”
“You will have to ask War Dawg about that directly. But after this Punk’d we are going to be laying off him for a couple of days.”
The bartender returned with two fresh martinis and a side of blue cheese olives as a nutritional supplement. I took a sip and turned to Kilroy and said, “So what your saying is we are being Punk’d and the Jester Chief is off in some bunker surrounded by a battery of screens aughing so hard he soils his Depends.”
He smiled and said, “That about it.”
“But if that is the case, they why aren’t we laughing. Shouldn’t we be laughing?”
Kilroy took a big gulp of his Martini and says “Ever notice he people getting punk’d never laugh.”
Tell me if you have heard this old Russian parable.
A wedding party sets out by sleigh on a cold winter’s night, with singing, the jingle of sleigh bells, and perhaps a little more vodka than was entirely prudent. The group is full of hope for the newlyweds, and the groom and bride have eyes only for each other and for what lies ahead.
They all knew wolves were bad that winter, so when the first howl came, they were not too alarmed. Their bellies were full and their brains too soaked in vodka for a single wolf’s cry to deter them from their fun.
But the first howl was soon met by others, echoing with quickening repetition. Awoo. Awooo. The wolves were forming a pack. There was no moon, but the starlight shone clearly on the snow. Soon the passengers in the sleigh could see a cluster of black wolves trailing behind them. Others dashed in and out of the trees lining the road.
The wolves were like apparitions—there one moment and gone the next. But there were hundreds of them. The gaiety of the party disappeared in an instant. A black drove came up over the hill behind the wedding party—the wolves ran like streaks of shadow, no bigger than dogs, but there were hundreds of them.
Something happened to the last sleigh. Perhaps the driver had too much to drink, but the horses left the road, hit a rut, and the sledge overturned, tossing its passengers into the snow. The wolves were quickly upon them. The cries of anguish sobered everyone instantly.
The drivers, now standing, began to whip their horses. Perhaps a little extra speed would allow them to outdistance the wolves. But with extra speed came greater risk, and another sledge overturned. The screams of the horses were even worse than those of the people as the wolves fell upon them. Nothing seemed to check the wolves. The bride and groom clung to each other, their vision of an unlimited future and long life darkened by the reality of survival.
The lead driver, a man named Eugeny, reached the crest of a hill. Looking behind him, he could see only two sledges where once there had been three—and behind them, a roiling pack of wolves in relentless pursuit. The groom screamed at the sight of the sledge carrying his parents and sisters. He sprang up as if to jump, but his wife shrieked and held him back. She covered his ears so he would not hear the screams of his family as the wolves set upon them.
They were within a few miles of their village and safety. The only other remaining sledge was not far behind, but its lead horse was flagging. Beside a frozen pond, three big gray wolves came abreast of the horses and took them down. Again screams shattered the winter night.
Now the only sleigh left was driven by Eugeny, carrying the newlyweds. The wolves were gaining on them. He turned to the groom and yelled at him to throw the bride off the sleigh, hoping she would distract the wolves long enough for Eugeny and the groom to make it back to the village. The groom refused, so Eugeny threw them both off the sledge, screaming, “You loser—I could have saved you.”
He drove on into the village to the sound of bells pealing from the monastery.
I don’t know where I originally heard this story. Apparently, there are a lot of variations in literature from Russian folk stories to Willa Cather. But it is exactly what I thought about on Thursday morning when news broke that his fecklessness had fired Pam Bondi.
I thought “He is throwing her to the wolves.”
Don’t get me wrong. I think Pam Bondi gives vile a bad name. But she has been a loyal attack dog for Donald Trump. She turned the Department of Justice from the paragon of fairness in criminal investigations into a Trump sump of investigations into his political enemies. She gleefully brought her burn-book to congress so she could insult Congressmen and Senators instead of answering questions as is required to do by statute. She protected the felon from full release of the Epstein files even after Congress passed a law requiring her to release them. And to add insult to injury protected Trump’s wealthy friends by redacting their names and surreptitiously leaving in the names of their victims to intimidate and embarrass them.
To paraphrase, Amy Poehler, this is a woman whose permanent tan is from Donald Trump’s rectoplasm.
So why do I care about Pam Bondi. I don’t. What struck me in that moment is throwing people to the wolves is his signature move as much as Pele’s bicycle kick or Michael Jordan’s fadeaway jumper.
Think about it.
He went from thinking Kristi Noem was doing a fantastic job in February, to firing her in March. Why? Not because he thought any differently of her job performance. But because the wolves in congress and the press were gaining ground on him.
James Mattis was the greatest secretary of defense of all time until Trump’s policies backfired during the Syria withdrawal, and the wolves were nipping at Trump’s heels. Mark Esper was brilliant until criticism of the use of military force during protests made the wolves howl and he was gone. I could cite many more examples, Kirstjen Nielsen at DHS, Jeff Sessions at Justice but the pattern is very clear.
When the wolves start forming a pack Trump throws even his most devoted acolytes off the sled to keep the wolves from taking him down.
You can’t argue with the strategy. Sad to say it works. Criticism of DHS and ICE’s gestapo tactics will be tamped down to give the former MMA fighter, plumber and poster boy for anger management classes time to re-evaluate and reassess their tactics. This despite the fact that the man setting the policy has not changed. Calls for the Justice Department to comply with production of the Epstein Files, questions about the legality of criminal prosecutions against Laetitia James, James Comey and others, clamor to release Jack Smith’s report will all fade into the background as the search for a new AG progresses.
That is the bad news.
The glimmer of hope comes from the end of the Russian parable. Instead of being greeted as the man who survived the wolf attack, Eugeny was reviled. His own mother spit on him and said she would never look at him again. He was forced to leave his village. But he could not escape the story. Everywhere he went people knew the story and when they found out it was he who threw the bride and the groom to their death he was run out of town on a rail. He died alone and as abject lesson of cowardice and dishonor.
We can only hope that Donald Trump’s fate is the same if not worse than Eugeny.
Airports can be magical places. Or so I keep telling myself.
I should know. Over the course of my misspent life, I have managed to accumulate 3,300,000 miles on American Airlines. If you don’t want to do the math at home that conservatively equates to a little over 275 days on an airplane and probably the equivalent number of days in airports.
If this seems like a lot of time to you, it is. Yet I still, or at least up until recently, found airports magical. Why? Because for a guy like me, someone who was born with a profound sense of wanderlust, it is the gateway to the next adventure. Going to a new destination or a city I have visited so many times that I don’t need to ask for a map rental desk, it doesn’t matter. For me, it is all about the adventure I am about to embark on.
Don’t get me wrong. There are things about airports that make me want to stab myself in the eye with a fork. But over time you develop strategies to cope with those things. Noise cancelling headphones to help drown out the sounds of crying babies and other cantankerous and annoying noises. You join airline clubs so that instead of being confronted with the hustle, bustle, and angst of your fellow travelers you can enjoy dulcet murmurs, warm nuts or a meal and perhaps an adult beverage.
But mostly you learn how to avoid lines. You apply and get TSA Pre-check approved. You get Clear, a concierge service to escort you through long lines. You get Global Entry, which allows you to re-enter the country with little more than a wink, nod and “welcome home.” In short, you pay a small fortune for the privilege of being treated the way air travel used to work for everyone.
I am thinking about this a lot today because in two days I am going to get on an airplane to return to the United States and transiting through one of my least favorite airports, Miami International (MIA.) I have been stranded there one too many times, their people moving light rail is often out of order, so you are forced to walk miles (no exaggeration) to get to your gate for me to have any great fondness for the airport. But that only dims the magic, not eliminates it.
But what does take a giant steaming dump on my wanderlust this time is the current TSA situation. I mean the thing that you want to do the least at 6am, after an eight-hour overnight flight is stand in a line to re-enter the airport. But you learn to deal with that (remember pre-check). What makes it hard this time around is you know the line is going to be far longer when there is absolutely no reason for it should be.
Nearly 2/3rds of all Americans, Democrats and Republicans, feel that ICE and its tactics have gone too far in its attempt to arrest undocumented people. Whether its masked Gestapo-Esque tactics, the death of American citizens exercising their constitutional rights, their flagrant disregard of judicial orders or establishment of what can only be called concentration camps, it is an agency out of control. Which is why Congress purposely did not fund Homeland Security in its continuing funding resolution. They wanted, their constituents wanted, to see fundamental changes to ICE before they passed funding. Unfortunately, the current occupant of the Oval Office, whose ego is so big he needs to put his name on everything from the Kennedy Center to prescription plans to signing currency won’t allow him to admit that he is wrong about ICE.
In other words, Trump would rather inconvenience 2.5 million Americans everyday than admit he was wrong about ICE.
To be fair, he did say he would allow a bill to pass if it included SAFE act provision. Once again this is about his pathological ego. The SAFE is all about him losing the 2020 election. His ego won’t allow him to believe that the majority of Americans voted him out of office. So he created a myth of voter fraud. And it is a myth. 60 cases, 60 dismissals. Going back 40 years there have been 1000 cases of voter fraud reported. To put that in perspective, more people have been struck by lightning while simultaneously being audited by the IRS.
In other words, he would rather inconvenience 2.5 million Americans everyday than admit he lost the 2020 election.
You might say, especially if you are fond of corpulent men wearing who like oversized baseball caps with writing on them, have no fear. We have sent ICE officers to the airport to supplement the diminishing ranks of TSA officers. Here is the problem. Not only are the ICE officers untrained for their current duties, but they have not trained for TSA duties. Which means they’re sitting around looking butch and little else. Truly a master class in solving a staffing shortage by adding staff who can’t do the job.
In other words, Trump would rather put at risk the safety of 2.5 million Americans everyday than admit that ludicrous and breathless campaign promises designed to stir fear and foster hatred are not good public policy.
Donald Trump has taken the magic of airports from me and it pisses me off. This place that has been the start and end points of so many wonderful memories has become infected with the malignancy of MAGA and its platform of hate and despair. It makes me want to travel with my “8647” ball cap on my, wearing my Foxtrot Delta Tango Tee and wearing my “Justice for Alex and Renee” pin screaming “Attica, Attica” (dated movie reference.”
But I probably won’t. I want to make it home. Rosie needs me. However, I will be thinking it. Loudly.
While sitting next to the Japanese Prime Minister, answered a question from a Japanese reporter about why the US had not informed Japan — one of its closest allies — about the plan to attack Iran by saying: “We went in very hard and we didn’t tell anybody about it because we wanted surprise. Who knows better about surprise than Japan?”
Used images of the “distinguished transfer” of US service members to fundraise.
Where Pete Hegseth:
Exploited the grief of a family whose loved one died in Iran by putting words in their mouth — claiming they urged him to “finish the job,” a quote at least one bereaved father flatly denied ever saying.
Declared the US was fighting religious extremism in Iran — apparently without a hint of self-awareness about his own “Deus Vult” tattoo (“God wills it,” the rallying cry of the Crusades), his monthly Pentagon worship services, his Bible-verse military videos, or his stated belief that America is a Christian nation.
When Pam Bondi and the DOJ:
Moved to dismiss the remaining federal charges with prejudice against two former officers — Joshua Jaynes and Kyle Meany — who had provided false information in the search warrant used to raid Breonna Taylor’s apartment, resulting in her death.
She, as the chief law enforcement officer of the US, refused to commit to honoring a subpoena on the Epstein File.
Had a prosecutor thrown out of court by U.S. District Judge Zahid Quraishi, who was castigating the office for operating illegally — after the prosecutor repeatedly ignored his direct orders to stop talking.
I could go on, but you lived through this week too — and bitching about the abuses of Trump and his cadre of calamity is a more target-rich environment than Kharg Island. For some reason this week had me particularly worked up, which is why I found myself in a lengthy DM exchange with my friend Morgan, who is far calmer about these things than me. I was hoping the bitching would have a cathartic effect — enough to let me enter the weekend with my chi intact.
After patiently wading through my DMs and aerobic thumb exercises, they responded simply, saying “Don’t worry my friend, Karma will get them in the end.” And then, quickly and probably wisely, added “GTG.”
Which left me hanging, and led to me lacing up my sneakers and heading out for a walk — because when you’re trying to exorcise the week’s demons, thumb therapy just isn’t enough.
Our neighborhood is beautiful. It sits in the shadow of Pedra da Gávea — a massive granite monolith rising 2,769 feet above sea level, whose homes do little to displace the rainforest in which it was built. It delivers on all fronts — tamarins swinging overhead, morpho butterflies the color of a swimming pool, toucans watching you from the canopy like bouncers, and everywhere orchids, heliconia, and jacaranda doing their best to remind you that the world is still beautiful despite everything.
Sadly, none of this distracted me enough to move beyond Morgan’s karma comment. Because I don’t believe in Karma.
I mean, it is a lovely idea, but to me it is no more than a lovely fairy tale that people invoke when they want to feel good about the awful things people are doing. The idea that the universe will even the score or punish people for their lack of decency does not make sense to me. First, it assumes that the universe seeks justice — and that is too great an assumption for me. Not only do we not know whether the universe seeks justice, we have no idea of its true nature. For all we know, we are just a petty amusement, and the universe delights in our misfortune. Man plans and the universe giggles hysterically. I won’t even get into the math (two trillion galaxies, averaging 100 billion stars each) and how unlikely it is that the universe would pay attention to us at any given moment, let alone settle the score.
However, I do believe that you reap what you sow — that if you offer kindness, respect, and decency to the world, it stands a good chance of being reciprocated. When you are down, suffering, or in need of a helping hand, those you have shared those gifts with will return them. Conversely, if you disrespect people, think empathy is a made-up emotion, or take whatever you want without regard to its impact on others, there is a good chance it will come back to bite you squarely on your ass. When you need a helping hand, it is far more likely it will not be offered.
And maybe, just maybe, this week was an example of that.
Having spent years denigrating, belittling, and reviling NATO, the Bloviator-in-Chief turned to the alliance this week to help keep the Strait of Hormuz open. NATO’s response was, diplomatically speaking, a magnificent collective raspberry.
When Senator Markwayne Mullin, the poster boy for anger management and toxic masculinity, appeared before the Senate Homeland Security and Governmental Affairs Committee, he had to face its chairman, Senator Rand Paul — a man he had called a snake and whose neighbor’s felonious assault on Paul he had publicly said he understood. The dressing down was epic and ended with Paul saying “I just wonder if someone who applauds violence against their political opponents is the right person to lead an agency that has struggled to accept limits to the proper use of force.” (He was saved by Fetterman, but there is little doubt he will reap what he sowed, sooner or later.)
The Powell Boomerang — Trump has spent months trying to get rid of Federal Reserve Chair Jerome Powell. Instead of pushing him out, the DOJ’s criminal investigation could end up extending Powell’s time at the top of the central bank even after his term formally ends in May. The move could delay rate cuts, fuel Wall Street jitters, and make it harder for Trump to replace Powell with a loyalist — with Sen. Tillis vowing to block any Fed nominee until the legal questions are resolved.
The walk helped. And just as I reached home, a Blue Morpho butterfly landed on a bright yellow orchid near our gate. It was a rough week — but that butterfly was a sign of hope, and I can live with that.
The famous “I cannot tell a lie”Cherry tree story is complete fiction. It comes from a biography published shortly after he died in which the author wanted Washington to serve as a “moral example” for young Americans. So he created the cherry tree story out of whole cloth to serve his purpose.
He didn’t have wooden teeth. His dentures were made of ivory, human and animal teeth, and metal springs. They stained easily, which probably helped give credence to the myth.
He was not America’s first president. That title belongs to John Hanson, who served as the presiding officer—president—of the country under the Articles of Confederation. Washington was the first president under our current Constitution.
Another myth is that Washington was a perfect military leader. He was not. During the Battle of Long Island he allowed the British general William Howe to outflank him, which could have ended the War of Independence before it had truly begun.
None of this is to say that George Washington was not an honorable man. He was the only slave-holding founder to free his slaves upon his death.
Nor does it deny his military brilliance. His strategy during the Revolutionary War—one he likely absorbed from Native American warfare during the French and Indian War—was brilliant. He understood that fighting the Redcoats head-to-head was a fool’s game. They were better equipped and better trained than the ragtag army the Continental Congress had assembled.
Washington realized the best way to win the war was simply not to lose it.
He understood that keeping British troops on American soil was expensive and that the King and Parliament would not tolerate the outlay forever. He also knew British soldiers were not made of stone. They had families and homes they missed. Extend the war long enough and their desire to fight would fade until our untrained, undisciplined army could defeat them—which it did at the Siege of Yorktown.
This became one of the founding strategic doctrines of the Republic.
Yet we forget it from time to time. What is it they say? “Those who cannot remember the past are condemned to repeat it.”
We should have relearned that lesson in the Vietnam War. The North Vietnamese fought the same type of war George Washington did against the British, and it cost the United States nearly 60,000 American lives, over 300,000 wounded, and roughly $1.2 trillion in today’s money.
We forgot that lesson again in the War in Afghanistan—even after Vizzini warned us in The Princess Bride: “Never get involved in a land war in Asia.” That was a $2.6 trillion, 175,000-lives error born of historical amnesia.
Which brings us to our current journey of historical dementia, perpetrated by a president who is no doubt psychologically altered, a secretary of defense who is more concerned about bringing on the rapture than the consequences of war, and a Congress that is vertabraically challenged. These are the men who not only forgot history but are now rediscovering it at a cost to the American taxpayer of roughly $1 billion a day.
Here is the irony: the Iranians understand history better than these men. They understand what George Washington understood—that to defeat us, all they need to do is not lose. They can be pounded by every weapon in the U.S. and Israeli arsenals and, as long as the regime is still intact when the smoke clears, they win.
Before going further, let me be clear. The Iranian government was and is a bad actor. It has sponsored terrorism against the United States, Israel, and others. It cannot be allowed to possess nuclear weapons, let alone delivery systems capable of threatening the world.
That said, we had an agreement to halt their development of nuclear weapons, and Donald Trump ripped it up. The current mess we are in large part due to his recklessness in moving away from that treaty. Was it perfect? No. Should it have been renegotiated? Maybe. Tearing up an agreement may work in real estate, where the consequences are hurt feelings and money, but not with nuclear weapons.
So this mess—largely on Trump and those who wear his Florsheim shoes.
And what has forgetting George Washington’s strategy gotten us? Oil at record levels. Inflation driven by that spike. The loss of respect from many of our allies and, of course, aid and comfort to our enemies. When you take restrictions off Russia selling its oil worldwide, you are giving them more money to pound Ukraine with Iranian-made drones.
All because Donald Trump trusts his gut more than he trusts George Washington’s lesson in history.
And folks, we are not done with the fallout from this unmitigatedly stupid unforced error.
Our allies no longer trust us. They no longer look to us for leadership. They are now trying to school us. The president of Brazil, Luiz Inácio Lula da Silva, said:
“My message to the United States, Israel, and Iran is simple: the world is tired of your conflicts. Diplomacy is not a sign of weakness; it is a sign of wisdom. The path of war only produces destruction, hunger, refugees, and instability that affects all nations. The world needs dialogue, negotiation, and respect for international law.”
If there is any bit of good news in all of this, it is that Trump has really stepped on his own dick with this war. (Metaphorically, of course. He has famously small hands.) Nearly 60 percent of U.S. voters think this war is a bad idea. And with every day we spend a billion dollars, lose more American lives, and watch inflation tick upward, his support wanes.
Which should translate, with any luck at all, into a blue November and an impeachment January.
Which brings me back to George Washington’s strategic brilliance.
All we need to do is not lose.
Washington beat the British Empire by outlasting it. Surely the American republic can outlast one loud man who thinks history began the day he walked into a room
Photographs and Memories: A Family Story from Vienna to São Paulo
Christmas cards that you sent to me.
All that I have are these
To remember you. “
Jim Croce
I am in my cousin Lia’s apartment in the Jardin district of Sao Paolo Brazil.
It is an upscale neighborhood not far from the Avenue Paulista marked by steep hills and trees planted in the European style of urban planning at the beginning of the last century. The buildings are far more European than American. They tend to be more compact, curved, and simple than buildings where I live in New York. No legions of doormen and concierge to greet you. Here it is a single fellow, albeit in uniform, that simply opens a gate and after calling upstairs to announce your arrival leads you to a single tiny elevator that holds four quite uncomfortably.
When the door opens to her floor the light in the hallway flashes on. This strikes as me as sensible and odd at the same time. Odd because it is not how we do things back home and sensible in the way it makes no sense for the light inside a refrigerator to shine unless the door is open.
The door to Lia’s apartment and she is there all energy and shock of frizzy red gold hair that looks remarkably like my sisters. There is a white mezuzah on her door frame so I touch it on my way into her home. Like her mezuzah Lia’s home is all white. The walls are white. The furniture is by and large white. The only exception to this tone on tone design scheme are the floors which are wood and the table in her living room which is a circle of brown and black wood.
Lia insists of giving me the grand tour of her apartment. It is very spacious at least compared to New York standards. It has a huge living room with enough space for both a seating area and a dining room table. The kitchen is an eat in with modern appliances and granite counter tops. There is a large master bedroom and a somewhat smaller second bedroom that doubles as an office. And in each room the walls are covered with works of art, design pieces, and photographs that might have seemed cluttered in another home but somehow seem just right for Lia.
Before today I have only spent time with Lia once at a lunch in my parent’s home 30 years previous. I recall not really wanting to be there but being present because my father insisted. At the time I did not understand my old man’s sense of family. Perhaps I was too young to understand, although I was in my twenties, but it is something that overtime I have grown to appreciate more and more until it now it serves as a true north in my life’s navigation. I do recall that Lia was full of energy. That she and I had a long conversation about Rock and Roll and that she loved Pink Floyd and Deep Purple.
My first recollection of meeting her brother Roberto was that morning at the reception desk of my hotel in Sao Paolo. He actually took me by surprise. I had gone to the front desk to inquire about a message he left me late the night before. He had left his phone number and I had no idea how to dial locally so I had gone downstairs to ask how when this slight curly haired man approached me and said “Paul?” and when I nodded in agreement he said “I am Roberto!” And so my day of Strauss began.
Roberto and I went into the breakfast room where he and I sat and had coffee and noshed on scrambled eggs, roasted ligurica sausage and hot dogs with a roasted tomato and onion sauce…I love breakfasts in other countries. How people start their day tells you so much of who they are as people. I must admit I was very nervous. I had never met Roberto. If I hadn’t seen his picture on Facebook I would not have been able to identify him in a lineup. His Facebook posts are all in Portuguese and mostly seem about him driving around in a Winnebago.
So this is where I begin my conversation with Roberto. I say “Roberto, I don’t read Portuguese but when I see your Facebook postings, they seem mainly about Winnebago’s. Do you own one? He laughs and tells me that when he was 12 he wrote the Winnebago company and they wrote him back and ever since then he has been obsessed with them and that it has become a big joke between him and his friends and that his posts are often about mythical adventures that he has been having in this “dream” RV.
I can tell that I am going to like him. That we are at least relatives in that we share a similar sense of humor and life outlook and just as I am reaching this conclusion Lia breezes into the room like the force of nature that she is. She hugged me and kissed me and then looked at Roberto and says “He looks just like Ernesto.” It is only then that I noticed that she has shopping bags in each hand and as we sit down she says “I have presents for everyone.” And indeed she does…..a design book for my mother and for my sister, a bolt of native cloth also for my mother to brighten the house. , frames for my brother and myself made of Brazilian wood, a desk card holder for me, little boxes-also of Brazilian wood for sister again.
My first thought was oh my god how completely generous and then of course my second thought was “My God how am I going to get these home.”
After taking the three bags of presents upstairs, and gathering myself for the day, I met Roberto and Lia in the lobby of the hotel to commence my tour of Sao Paolo. The tour was a compliment to Lia’s personality. It was exuberant, frenetic, eclectic and full of a passion for a city that she considers an extension of her own family.
At first we drove through the city with her giving me a running description of the neighborhood…when they were built, what type of people who live there, how beautiful some of the homes were. She took me to an art museum to see some piece of modern art to show me some particularly beautiful Brazilian pieces. We stopstopped at folk art store in the heart of Sao Paolo’s “soho” and drove down a street where local artist had painted the walls with their works of art. We stopped at a a furniture store that had a tree growing through its middle with modern beautiful pieces all created in Brazil. We visited the University where she and Roberto studied and where Roberto’s daughter is a student. At some point we took a moment and went to Fago a Brazilian churoscuro and had enough food for the day and my first in country Caiparahna.
At one point I called my father on the phone because I knew how much my spending time with our cousins meant to him. I, think I understand this more than any of his children…so many of our trips together have been exploring his past.
Not having a big family was a part of my childhood. I never missed it because I never had it. My father grew up with a large family whom he loved in a way that an only child could love a family. It is only as an adult that I have begun to understand the hollowness losing them caused and how much it meant to him to have a family of his own. So I wasn’t surprised to hear the emotion in his voice as he spoke to Roberto and Lia. They are the last shadows of the memories that are all that left of that family. I was surprised that hearing this conversation affected me in the way that did and was grateful for dark sun glasses so that my cousins could not see how touched I was.
Our last stop of the afternoon was at an Art Museum in what they told me was Sao Paolo’s central park. The park was beautiful in the way that European Parks normally are….manicured, planned, clean without the frenetic chaos, naturalness and trash I associate with parks back home. The museum itself was not much of a museum, it was really more of an art gallery with works of Brazilian artist none of whom I was familiar with. But Lia walked me through them with the type of love and pride that a parent reserves for their children.
Back in the car, Lia asked if I was tired and would like to rest before our dinner. In truth I was exhausted. I had not slept much on the airplane and the excitement of being in a new place accompanied by the anxiousness of being on a new adventure had kept me from sleeping well the previous night so I welcomed the opportunity for a nap before meeting the rest of the family. Back in my hotel, I flopped on my bed and after only a few moments of a reflection on the day that had been I entered the land of nod.
We are at the table in Lia’s living room. Roberto is sitting next to me and says “Look I have brought something to show to you.” I can see that he has an old brown file folder that you would expect to see when excavating a steamer trunk in someone’s attic. It has completely lost its shape, its edges rounded and bent from use.
He opens the file and pulls out a photograph sepiad with age of two beautiful young women. Their hair, short and pulled back in the style of the day. They are leaning together, their faces almost connecting at their elegant cheekbones and while they both have a wisp of a smile, you can tell that something else is lurking just below the surface perhaps sadness or an uncertain future or both. You can tell just by looking that these two love each other very much. There is a date at the bottom of the photograph that reads in lovely hand 1922.
Roberto says “The woman on the right is my grandmother, Sidi and it is your Grandmother on the rightleft” The realization of who this and when this was taken makes the world stop around me and I wrapped in a cocoon of my own thoughts.
There is no doubt that it is my grandmother even though my memories of her come only after time and the harshness of the world had worn at her. It is same kind eyes. It is the same face. I flash to memories of her hugs which were always warm, soft and generous and full of a love that would forgive anything. Of birthday cards full of quarters, and of the matzoh ball soup and Wiener Schnitzel with cucumber salad she would make for us whenever visited. Of her smell earthy and real. I think of how she always called me “mein Paulschin” and how when something bad we happen she would say “Guttesvillen”. I think of the “Stern”Magazines my father used to buy for her and how she liked to sip a little “Cherry Herring” to help her sleep.
I remembered a time when I thought I would have children how I was wanted to call my little girl Jeni hoping she would grow up as sweet and kind as she.
I think of a meadow in Farafeld near the local train station which was really nothing more than a shack. It was a warm spring morning and the field we were walking in was full of yellow flowers and small creeks that glittered in the sunlight. We were here because as a boy my father had been sent here to escapedescape the heat of the Viennese Streets and spend time with his grandmother. He told me that day that when he heard a train blow its whistle he could always tell whether or not his mother was on the train and how at the time he thought he was psychic. So I told him my own story. How the winter of my senior year I had losslost the ring that he had given me that was his father and how I had been scared to tell him. That one night I had a dream and my grandmother came to me and told me where I could find the ring. When I awoke that morning I had checked the place my grandmother had told me tooto and found the ring. A few moments later the phone rang, it was my brother telling me that my Grandmother had passed away. I told him that it was not he or I that was psychic, it was Jeni.
I realized that from the date on this photograph it must have been taken shortly before Sidi had immigrated to Brazil. I have no doubt that this photograph was taken so that the two sisters would have a keep sake of each other as they were to live a third of a world apart. I have no doubt that both sensed that after Sidi left they would never see each other again. The world was a far bigger place in 1922. I wondered, that despite my Grandmother’s gift could she really imagine the world to come.
In 1922 she was years away from meeting my Grandfater. My father, not even a gleam in her eye.
Could she foresee that he world would be turned upside down a by a former army corporal turned convict turned supreme leader. That before it was over almost her entire family and most of the world she knew would be destroyed and lost forever and she living in the Americas although separated by a third of the world from her Sidi.
I am sure that she could not foresee all that. I am sure that at the time all she could focus on was the nearness of her sister now and the loneliness that would come in time.
Roberto was saying something and I broke free from my thoughts and I said “I am sorry. I missed that. What did you say?”
“Your grandmother and my grandmother, they write to each other all of the time. I have some of the letters and the photos they sent to each other. Here,” he said pointing at the folder I will show you.”
I turn to him and say “I knew they wrote to each other but I cannot never knew what they shared. And until I saw this photograph, I never realized how much they must have missed each other but it pulls together some random bits of family trivia for me.”
Roberto looks at me inquiringly and I respond “My father once told me that he offered to send my Grandmother to Brazil many times and she would always refuse. When he would ask her why she didn’t want to go she would say “It was too hard to say good bye the first time, I couldn’t say good bye to her again.” Looking at this photograph I totally understand that feeling.
The next picture he pulled out was of a man with a long face, a mustache that did not quite reach the end of his lips, who had lost much of his hair. There was a faint smile on his face but from the laugh lines around his face you could tell that this was a man who liked to laugh. You could easily imagine him telling a joke. Roberto said “Do you know who this is?” when I replied that I did not he said “This is our grandmother’s brother, Ede.”
I flashed to a graveyard in Sopron, Hungary. At my request, my father had been on a journey to trace his roots. We had come to Sopron because it was the town in which his mother had been born and he had visited frequently as a child. That morning, despite the fact that my father had been sick with a stomach ailment, he had insisted that he wanted to find the Jewish cemetery in town. It had not been an easy find. We had gone over hill and dale, down one street and the next looking for this place. With no GPS and no Hungarian language skills we had gotten lost countless times and were on the verge of giving up when we stumbled onto the place.
The cemetery was a mess. There were overturned gravestones and overgrown plots but somehow it had managed to preserve its dignity and beauty. I have a vivid memory of my father walking down one of the tree lined paths. It is sunny and with the trees casting shade on many of the graves. From his posture you can tell he is a man on a mission and he is followed by a black and white dog trails whom seems eager to provide assistance should he need it.
The dog it turns out belongs to the graveyard caretakers, three young Hungarian rockers….punks…who lived for free in an apartment in the cemetery in exchange for looking after the place. When we told them what we were looking for them they fanned out through the place looking for the grave we had been looking for. Eventually, one of them finds it.
Although the edges white stone of the monument are tinged with the grey of time and pollution the grave is one of the best kept in the graveyard. The monument simply states his name “Hess Ede” and his dates 1896 – 1968. My father and I stare at the grave for a while and I can tell that he is recounting moments his childhood that I will never be able to access. I recall saying a prayer for Ede and thinking while I never knew him I wish that I had. After while we place a rock on his headstone and make our way quietly out of the cemetery.
Later in the car I ask him about Ede as I have gotten to be nearly a half century old and know nothing about him. He tells me that he remembers a jolly man. Someone who loved to dance and enjoy himself. That when he would visit Sopron with his mother that Ede’s sons and he would take placepart in secret “Zionist exercises” in the woods near the town. He can’t quite recall how his Uncle survived the war but he knew that his first wife, Helen…the best pastry chef my father has ever known was transported and murdered at Auschwitz. That after the war he remarried and drove a bus and that his sons immigrated to Israel.
I say to Roberto “This is the first photograph I have ever seen of Ede. I have been to his grave but I have never seen him.” As if to cure me of my fifty five years of ignorance he proceeds to pull more pictures of Ede out of his magic file folder.
One shows Ede and his son in a formal portrait both solemn with their face at angle looking as if they should have a flag waving behind them and their hearts crossing the check. I ask Roberto the name of Ede’s son and he tells me he can’t remember.
There is a picture of Ede in front of one of buses and ask Roberto if this is where he gained his love of Winnebago and he laughs and pats me on the shoulder and says “Perhaps.”
Another picture shows Ede in a restaurant in front of all things a Christmas Tree having a bowl of soup. I point the tree out to Roberto and all he could do is raise an eyebrow.
He then shows me a photograph that is very worn and faded. At the bottom of the photograph it says Bruckner on one side and Sopron on the other side with a small coat of arms. The man in the photograph is quite natty. He has short hair and a van dyke beard. He is wearing a dark cravat, with a wing collar and a suit that buttons high with short narrow lapels. It is clearly from the latter part of the 19th century. When I look at Roberto enquiringly he says “This is our Grandmother’s father. “
I have had a fascination with this man for a long time. As I have heard the stories, he was man who had 13 children with 3 wives. But he died when my grandmother was very young, and his wife like the old lady and the shoe had so many children he did not know what to do so some of the children including Jeni were sent to live with relatives. It is how my Grandmother came to live with her sister Josefine or Pepi in Farafeld, who would in turn become a Grandmother for my father.
I have never understood how a man could go through so many wives….wouldn’t the trauma of losing one or two be enough to put you off marriage for at least a while and to have so many children that you cannot afford them…..I know that my prejudices are based in the second half of the twentieth century and that my Great Grandfather lived in the second half of the nineteenth . I know at the time romantic love was often reserved for the rich and in most cases was neither practical nor advisable. I also know birth control was not something most people practiced and that often having many children was the only way that ensures that at least a few would survive but I can imagine having so many you cannot afford them.
At the end of the day though, Great Grandfather showed a better understanding of the world than me. Of his thirteen children only 3 managed to survive the war. If he had less children there would be no me.
Roberto then shows me a collection of photographs that had they been named by AA Milne would have been titled “When We Are Were Very Young.” It is a collection of photographs that shows the very early beginnings of my parent’s life together.
One shows my mother in her wedding dress looking elegant and beautiful. She is only 22. My father is looking at her with an adoration that all newly minted husbands should look at their wives. I know from the stories that they have told that this day was very hot…family myth has it that it was so hot that my father sweated through his new blue suit…but in this picture they look cool and calm and collected.
Another shows my grandparents on that same day. Marcus is wearing a new suit and shoes and stares into the camera as if he is the cat who just ate the canary. What a journey he had so far from Polish stetytl to Siberian Prisoner of War camp to his son’s wedding on Park Avenue in the capital of the world. My grandmother looks more pensive, as if she is worrying about something or thinking about some far away time and place. Perhaps she was thinking of her own wedding day, pregnant with my father a new dress and gloves courtesy of my Grandfather. Was she reflecting on their journey as well?
There are many pictures of my brother David and I as infants and toddlers. One shows my brother wearing his lunch, fingers, face and clothes covered with whatever he was eating. He looks quite pleased with himself. Another shows him stealing my teddy bear and me seemingly happy with the theft. One shows me age 2 ish animated conversation with him and he listening as if he understands every word.
There are so many of us as children that Roberto is speeding through them one after another but I stop him when he comes to a photo that I have not only never seen but I am having a hard time placing. It shows my father and grandfather each holding my brothers arm while he sits on Jeni’s shoulder. David is trying to break free of their grip and looks unhappy. My grandmother is smiling and looks as if she is about to giggle. My mother is certainly behind the lens of the camera.
Looking at the picture I realize that this picture has to have been shot in the backyard in Denver probably during the summer of 1956.
I am sitting in a hospital room in Berkley Heights NJ. My father is here trying to recover from surgery on his neck and various other elements they have come as a consequence of his hospitalization. For some reason we are talking about my parents move to Denver where I was to be born. He tells me that he had gone on to Denver by himself while David and my mother went to New York to visit with her parents. He tells me that he would work all day long and then spend his evenings looking for a house for his new family to live in. He recounts how lonely a time had been for him…missing his infant son and wife. When he found the house in Cherry Creek he couldn’t wait to call my mother and tell her to get on the next plane to Denver. He tells me that he will never forget the first sight of them getting off the plane and how it filled with him a joy that he didn’t know he possessed. As he tells me this his voices gets deep with emotion and he wells up.
Curious I ask him what month this all takes place in. He tells me that he is sure that my mother and brother came just after the July 4th holiday and it is then that I realize that this is when I was conceived.
The picture I am looking at now has very likely been taken within a few days of my creation.
Roberto hands me a photograph of my brother and I, ages 7 and 8, standing with my Grandmother on her porch on Delay Street in Danbury. The picture is dated, in my mother’s near perfect penmanship, November ’64 and it is cold out and we are all wearing coats. David and I both have comics in our hands that we no doubt got 2 for quarter at the Kresges at the other end of the parking lot from my Grandmothers house…just my Grandmother’s as my Grandfather Marcus has passed away a few months previously and the grief of that loss is clearly etched on her face.
I have so many memories of that house, both good and bad, and at the sight of the photograph they seep into my brain like water into a dry sponge, plumping my memory with thoughts long since forgotten.
I see my grandmother in the kitchen of this house. There is an old white stove with a large blue can of Crisco sitting on its control panel. There is a pot of Matzo Ball soup on the stove waiting to be served and she is frying Wiener Schitzel that she will serve to us with a cucumber salad that is sour and sweet and delicious. She serves it to us on plain plates and glasses she has won at the Danbury State Fair. Above the table there is a ceiling lamp that has a chain pull to turn it on and off. The end of the chain pull is a red weight that resembles a stop light. I loved the kitchen and the hugs my grandmother gave me while she cooked.
I have an image of my grandfather in the parking lot behind their house. He has a stick in his hand that has a nail at the end. He is patrolling the parking lot for litter and when he sees it he spears in it and places it a messenger like bag that he has slung over his shoulder. I can remember being so embarrassed at the time that my grandfather was so poor that he had to collect trash. It would be years before I understood the life Marcus had lived and how really impressive it was that he managed to make it as far as he had.
When we would come to town it went without saying that my Uncle Max, my grandfathers brother, would come to visit. Like my grandfather he was compact man with a wet gravelly voice from years of smoking way too much. Unlike my grandfather he had come to the United States as a young man and after a time had started a successful liquor store. He was in part responsible for my father and parents to have made it to this country before they were swept from the face of the earth. But I remember most was his pleasure on seeing us, we were his only living blood relatives his sisters have the great misfortune of making their home in the town the Germans called Aushcwitz, and the pinky ring he wore with the diamond embedded in it whose sparkle he used to make dance across the room to my brothers and my delight.
The house on Delay was old and crumbling. The stairs, that led to the upstairs apartment smelled of must and decay. Throughout the house decay would show through by curling and cracked linoleum and unpainted window sills and other things that always made me think that the house was partially haunted.
On almost every visit, my grandmother would insist on taking us to the Buster Brown shoe store on Main Street. There, are feet would be measured and a new pair of brown lace up shoes would be fitted, a thumb placed in front of your toes to make sure you had room to grow, and where we would be asked to walk up and down the aisle of store to make sure they were comfortable. I remember loving the picture of Buster Brown and his dog Tyge that were in the heel of each shoe. Years later, in a plaza in Vienna, I can remember my father telling me of Marcus’s buying him shoes in an eerily similar ritual.
By the time I met my grandfather, life had taken a great toll on him. He had fought in the war of wars and been captured and sent to Siberia for 7 long years. He had lost a wife, a woman he cared for at least enough to name my father after. He worked long hours in abattoir taking unused animal parts and turning them into brushes. He was arrested on KyrstallnachtKristallnacht and thrown into a cell so small that the men had to stand up to sleep… an incident in his life so terrible he never wished to talk of it. When he came to America he had to work hard making hats in a factory. A job that I am sure gave him no great satisfaction from life. He never learned to speak English well and must have felt like a stranger in a strange land. I don’t recall him ever speaking to me directly…he always used my grandmother and father as interpreters.
He was very intimidating to a small boy. And his presence scared me and as much as I lived for my Grandmother’s hugs I shied away from him. The thought of this embarrasses me as an adult but it is completely logical to the six year old that I was and the memory of him lurks in the picture Roberto is showing me.
By now I am a little punch drunk with the pictures my cousin is showing me. Each new photograph seems to be a jab at the body of my emotions. If I were in the ring, I would be clutching my opponent hoping the bell would ring at any second. But I am not in the ring and I have no way of asking Roberto to stop the onslaught of photographs.
Had this been a prize fight the next photograph would have been the knockout blow.
The image Roberto has laid in front of me is of an officer in the United States Army. He looks vaguely Slavic with high cheekbones and mezzaluna face and is far more boy than man. His hair is cropped short and brushed back making his ears appear slightly too large for his head. His peak cap is at a jaunty angle and bears the single bar of a freshly minted lieutenant. His smile is relaxed and confident, the horror of the war he is about to enter ahead of him not behind. You can tell from his posture that he is proud and confident of his abilities.
It is a picture of my father that I have never seen and the sight of it and the understanding of what it is and when it was taken overwhelm me and without any warning I gasp a little and let out a sob. Roberto puts his hand gently and kindly on my shoulders to comfort me. Lia brings me Kleenex so that I can wipe away the snot that is now dripping from my nose.
I am embarrassed by this emotional outburst in front of these cousins that I barely know and I want to explain to them why it is that I have reacted to this picture in the way that I have. But I can’t not only because I am finding it hard to get words past the massive lump that has developed in my throat but because it goes far beyond a single sentence or even a paragraph.
Nearly two years ago my father fell in his bedroom injuring his neck and causing weakness and paralysis. A subsequent operation stabilized his neck but his rehabilitation has proven far more challenging thatthan his original condition. His catheterization has caused numerous infections and massive consumptions of antibiotics which has caused other infections. There have been more hospitalizations and trips to the emergency rooms than I can count. I have seen him make numerous strides in his physical rehab only to slide backward when infection has overtaken him. I have seen his temperature spike and listen to him hallucinate when he had an allergic reaction to the medication he was takentaking. I have seen him lose hope and let frustration get the better of him and I have seen him find the strength and the will to carry on.
Despite all this. Despite his decline in health, despite being confined in a wheel chair for nearly two years, despite his occasional irascibility, his courage has always been front and center and a clear example how to deal with the shit hand life sometimes hands you.
I see this photograph of my father. HHe is so young. So willing to take on the world’s fight and I clearly see the warrior that lies within him now and begs to be set free. I see the man I have always known and the man that I have tried to discover on the journey’ss we have taken together.
It is a mild spring day and my father and I are sitting in a café in Vienna at 48 OffakringstrasseOttakringstrasse. It is the building my father spent the first 14 years of his life. He is looking debonair wearing his signature Ray Ban Aviator glasses and tan safari jacket. We have come to Vienna at my request because I am fascinated by his “back-story”.
Born into the working poor of Vienna he suffered through the rise of the Nazi party. On KrystalnachtKristallnacht, weeks before he was to become a bar mitzvah they burned his temple and arrested his father. After being denied access to his school and running the streets for the better of a year and a failed attempt to immigrate to Israel he and his family escaped to the United States. He learned English by watching Ronald ColemanColman films and reading the dictionary. He excelled in school and eventually made it to Syracuse University where in the spring of 1944 he was drafted. By December he was in the Italian theatre, a shave tail lieutenant with the 88th infantry division 913 Artillery.
It took almost a year from the time the war ended until he made it back to Vienna even though he was headquartered only a few hundred miles away in the Italian Tyrol. SNAFU’ss and different theatre of wars had conspired against the journey but I had always wondered what that trip must have been like for him? What must have been like to flee a place fearing for your life only to return a short 6 years later as an officer in the conquering army? To leave as a child and come back as a man…to search for all of those he had loved and to find that they had been swallowed up in Hitlers’s horrors.
That afternoon we walked around his neighborhood. He has shown me where his temple was before it burnt down….where he played soccer with his friends before he was not allowed to anymore. Where his cousin Litzi lived and where he went to school before he could not. He has told me stories about an evil land lady who would be vile to the Jewish tenants of her building and especially vile to their children. I have learned of his gang that he would run the streets with and how in an effort to defend himself he had bought a pellet gun that his mother made him return. Of his desire to immigrate to Israel and become Zaki ben Mordecai and of how his mother and other women in their building would take on sewing piece work to earn money.
I can tell it has been an emotional day for him evoking echoes of a world whose music has long since faded and while I don’t want to open any old wounds I am obsessed with what his return to Vienna was like for him.
Taking a sip of my beer, I let my curiosity get the better of me and ask “Did you come back here to this building when you returned to Vienna.”
“Sure.”
Trying to imagine the scene in my head I ask “Wasn’t it military regulations at the time that if you were a visiting officer you were required to wear your class A uniform?”
“Yes.”
“So when you came back here was there anybody left?”
My father shakes his head and says “no.”
Thinking about it I ask “Was the awful wife of the superintendent here?”
He says “yes”
I say “ So there you were, grown six inches, wearing the uniform of United States Army Officer, did she recognize you?”
He replies simply “yes.”
I ask him “How did she react to seeing you?”
He pauses before answering and then says quietly “She was scared.”
I wonder so I ask “How did it make you feel?”
He looks away not wanting to catch my eye and then says “Good” and then changes the subject.
Now I am seeing, for the first time, what this woman saw. Until this moment I have never seen a picture of Lt. Ernst Rothkopf before. He has only existed in my imagination. But instead of feeling fear I feel love. And, instead of seeing a conqueror, I see a hero, a member of the greatest generation, a person who like many of his time saved the world and created a new one so his children could live without the burdens that were placed in fromnt of them.
I see the hero that only a son can see. A hero that has shown courage every day for the last two years.
Roberto pats me on the shoulder and I hand the photograph back to him and he says “Lets go to dinner.” So we do
Much later I am back in my hotel room. The room is dark the only light the faint glow from my computer on a desk across the room. I am lying on the stiff mattress and rough sheets that my hotel features. The room is quiet and there are no sounds except my own thoughts.
I think of Roberto and Lia. Two people who I knew of but didn’t know before today. Family without context or emotion…now they are my brother and my sister…I think about how I can repay them for the kindness and love they have shown me today but quickly realize that it is a debt that cannot be quantified, it is priceless, yet it never needs to be repaid because we are family which is yet another gift they have given to me.
I think of my Grandmother and her sister Sidi. How they created a collage of their life apart through photographs and letters. How they saw their families grow sharing the moments that meant the most to them…of soldiers going off to war…of weddings and new families created from the ashes of the past…I think of their last photograph together and all it said of the love between these sisters.
I think of how the world has changed since my Grandmother and her sister said good bye to each other 80 years ago. For them to communicate with each other was not the simple task it is today where can just turn on a computer and within seconds be seeing each other where ever you happen to be in the world. For them communication took a commitment of time and of effort. Pictures needed to be taken, developed and printed. Letters need to be handwritten and thought through. Stamps needed to be bought and the post office visited. Then the long wait for a reply.
I am old enough to remember what waiting for a letter was like. The crushing disappointment when that days’s mail brought you nothing but bills. The excitement and exhilaration one felt when the letter you had been hoping for finally arrived. I wonder what it is better, today’s instantaneous conversations or the more elegant, letters of days gone by. I can think of positives and negatives on both sides but in the end my thoughts turn to Jeni and Sidi.
I think of the love that they had for each other. How for most 60 years they waited by their mailbox’smailboxes for word from one each otheranother. How they shared the triumphs of their families and the losses that they both must have felt when they found that their family had been swept away by the war. I think of the joy they must have felt when they recognized each other’s handwriting on an envelope and how many times each letter was read over and shared.
I think about two sisters who loved each other so much that they could never see each other again.
Not proud or ashamed of it. It is just who I am — both professionally and personally.
And, dear reader, I am sorry to say that this post is going to get a little nerdy. So if that is not your bag, go back and read my earlier post this week. It’s geeky. But amusing geeky. (9) “Revolutionary Thoughts Between Sets: Rereading Washington’s Farewell.”
Personally, I’m a sucker for history (just finished Genghis Khan and the Making of the Modern World), science fiction (read Project Hail Mary immediately), and word origins. The other day I fell down a rabbit hole over kefir and discovered it likely means “that which makes one feel good.” Which delighted me — because it does.
Professionally, I’ve spent three decades (holy shit, Batman) in the digital realm. I bought my first computer — an Apple IIc — in 1984. I marveled at my 28.8k modem. I was such an early AOL adopter that my screen name was “kopf.” I helped launch The Sporting News Online and now run two internet startups in the social entrepreneur space.
I say all this as a partial explanation for why an article on MSNow by Senator Ron Wyden titled “Section 230 Is the Best Protection We Have from Trump’s Censorship” caught my attention because that dog don’t hunt. Let me explain.
For the non-nerds: Section 230 is part of the 1996 Communications Decency Act, folded into the broader Telecommunications Act. Its purpose? To regulate indecent material on a then-new thing called “the internet.”
For perspective, in 1996, getting online required a CD-ROM from the back of a magazine, Netscape Navigator, and surrendering your landline. Only about 20% of Americans had cell phones. Roughly 10% had email. The internet was in swaddling clothes — and occasionally soiled them.
Section 230 made platforms immune from liability for user content. At the time, it made sense. Without it, lawmakers argued, companies would censor aggressively or drown in lawsuits. The law encouraged moderation without punishment, protected free speech, and helped ignite the modern internet economy.
In 1996, that logic held.
The law made sense in 1996. Who knew what we were going to get when we unwrapped the internet package? But to argue, thirty years later, that the logic of the law is still valid ignores all that we have learned. It belies the fact that 30 years ago, accessing the internet required 60 lbs. of equipment, an electrical outlet, and a phone line, while today all you need is 8 oz. of silicon and glass — and strategic intent.
It is like arguing that we don’t need the FAA because the Wright Brothers flew without the need for regulation.
It also runs contrary to old wisdom taught to Jewish kids in Sunday school for hundreds of years called “The Pillow of Feathers.”
A man went around his town spreading terrible rumors about his rabbi. He questioned his integrity, mocked his decisions, and hinted at wrongdoing. The gossip spread quickly. People repeated it. Trust eroded.
Later, the man began to feel guilty. Perhaps the rumors weren’t true. Perhaps he had exaggerated. Perhaps he had simply been angry.
He went to the rabbi and said, “Rabbi, I have wronged you. I have spoken badly about you. Please forgive me. Tell me what I must do to make it right.”
The rabbi thought for a moment and said, “Take a feather pillow. Cut it open. Scatter the feathers to the wind. Then return to me.”
The man did as he was told. He cut open the pillow in the town square. Feathers flew everywhere — down streets, over rooftops, into gardens, carried by the breeze.
He returned to the rabbi and said, “It is done.”
The rabbi said, “Now go and gather every feather.”
The man protested. “That’s impossible. The wind has taken them. They could be anywhere.”
The rabbi replied, “So it is with your words. Once released, they scatter. You cannot retrieve them. Even if you regret them, even if you apologize, they have already flown.”
Social media is today’s town square. Posts are feathers, and the algorithms that amplify — based on reaction, not veracity — to increase profits for their corporate masters are the wind. The harm created by the propagation of rumors, unverified information, and outright lies can never be undone.
Donald Trump’s singular achievement has been his understanding of how to manipulate social media to his advantage. In 2016, he exploited algorithmic and platform dynamics that favored sensational, emotional, and provocative content to overwhelm the rational and the true. In other words, Section 230 was operating in a system where algorithms could bury fact and allow fiction to masquerade as truth.
It is one reason that when social channels were briefly pressured to take greater responsibility for content, Trump launched Truth Social. He wanted to shout louder without interference from reason.
And the platforms hated it because it cost them money. They had to hire trust-and-safety teams, deploy expensive moderation tools, and build complex compliance and legal infrastructure. Which is why, at every signal, some social media networks have bent the knee to Donald Trump. Because truth be damned, free speech be damned — profit is far more important than truth, justice, and the American way.
(And if you really want to go full pocket-protector nerd: Would Clark Kent ever work in social media? Discuss.)
The damage that Section 230 has caused has been enormous. Not only did it single-handedly decimate the legacy media business by giving platforms an unfair advantage in what they could publish, but it also became a breeding ground for hate speech and misinformation — and gave America early-onset ADHD. People no longer read the news; they skim it.
We would not have a president who speaks in Twitter bites and gets his facts from rumors posted on the internet were it not for 230, which helped produce an administration that treats actual science like memes and has caused generational damage to our health and well-being. It has caused irreparable damage to confidence in our voting systems by amplifying complete lies about voter fraud, despite the fact that endless audits and investigations have shown virtually no fraud.
I could go on, but you get the idea. Section 230, which seemed like a good idea a generation and a half ago, is showing its age.
Which leads me to my modest suggestion. We should go Brazilian. (Relax. Legislatively.)
Brazil allows platforms intermediary protections but empowers courts and election authorities to compel rapid removal of demonstrably false information, especially during elections. It’s not perfect. No system is. But it acknowledges a simple truth: when the wind is hurricane-force, you don’t just blame the feathers.
It’s not perfect. But it is far better than what we do now and reflects where the internet is today compared to when the law was enacted — at a time when only 10% of Americans had email accounts.
Call me a nerd, but when the system keeps crashing democracy, you don’t blame the users — you debug the code.
The Absolut Worst
Many years ago, when magazines were an important part of the media scene and did not carry the prefix “legacy,” I used to sell advertising for Rolling Stone.
I knew then—and looking back on it now—it was an incredible job. Rolling Stone was at the intellectual center of popular culture. As Jann Wenner, the founder and editor-in-chief, wrote in the first issue:
“You’re probably wondering what we are trying to do. It’s hard to say: sort of a magazine and sort of a newspaper. The trade papers have become so inaccurate and irrelevant, and the fan magazines are an anachronism. Rolling Stone is not just about music, but also about the things and attitudes that the music embraces.”
That gave the magazine a very large and colorful palette with which to paint the world. Writers such as Ben Fong-Torres, Hunter S. Thompson, Tom Wolfe, Cameron Crowe, Joe Eszterhas, P. J. O’Rourke, David Marsh, Joe Klein, and William Greider, to name just a few. The work of artists such as Annie Leibovitz, Ralph Steadman, Richard Avedon, Herb Ritts, Albert Watson, and Mark Seliger. Their stories on Manson, the Patty Hearst kidnapping, Altamont, the Jonestown massacre, and AIDS were journalistic firsts.
Rolling Stone was the voice and conscience of a generation. It was what you read if you wanted to be “in the know.”
My job at the magazine was pretty plum. I was the “Beverage Alcohol Manager,” which I used to describe sardonically as “having to drink booze and listen to rock and roll…oh damn.” It was actually a bit more than that. I had to convince booze company executives (picture ad men, only tipsier) that they should run advertising in a magazine about sex, drugs, and rock and roll. It seems like a natural combination now, but back then—when people actually wore suits to the office—it was not.
The first brand I got to bring into Rolling Stone was Absolut Vodka. At the time, it was just another vodka looking to build its brand. But it was about to embark on one of the most legendary advertising campaigns in marketing history, built on one of the simplest ideas: turn the bottle into a cultural icon by commissioning artists, designers, and cultural figures to reimagine it in ways that fused the product with wit, geography, and celebrity. In other words, a perfect fit for Rolling Stone.
The campaign, which made the Absolut bottle one of the most recognizable shapes in advertising history, was largely shaped by TBWA and Michel Roux, who owned the rights to Absolut in the United States. Part of the brilliance of the campaign was that it inspired people to come up with their own Absolut ads. TBWA and Carillon leaned into this by inviting publications, once a year, to pitch new ideas for campaigns to run in their pages. Having one of your ideas accepted by Absolut was huge—not only because your concept would be seen by millions, but because it translated into large advertising budgets that could make or break your year, if not your career.
At Rolling Stone, we began prepping for these meetings months in advance. The legendary publisher Dana Fields would call me and folks from the marketing and art departments into her office, and we would brainstorm ideas until we had three or four that hit the high mark needed to be embraced by Absolut. With so much on the line, the meetings at Carillon were always tense—not only because so much rode on the outcome, but because let’s just say, things were different then and people behaved in ways that are no longer acceptable.
I don’t recall which campaigns we sold Absolut. I’m sure we sold a few. But I do remember the relationships those meetings created. Decades later, I still consider Dana Fields a friend. Richard Lewis, who ran Absolut at TBWA and literally wrote The Absolut Book, is also a good friend—and someone I had lunch with earlier this week.
It is always fun to get caught up with Richard. He is the perfect combination of smart, goofy, sarcasm, and wit. Our lunches are never long enough, leave me smiling, and on occasion even (gasp) thinking.
Our lunch on Wednesday was no exception. We spent a good part of the conversation talking about “the situation, the situation we are in…” It left me pondering on the commute home: if I were at Rolling Stone today and had to pitch a campaign to Absolut that was of the times, what would I pitch…
As I don’t have an in-house marketing or art team, I decided to enlist ChatGPT to help me create these images. Yes, I know the world is going to go to hell due to our use of AI. But considering what I hope to accomplish, I beg for your forgiveness.
Absolut Patel
The very first thing I thought about was low-hanging fruit. Kash Patel and his over-fondness for alcohol and good times, as documented in The Atlantic. I described to Chatty what I wanted, and after a few iterations, it produced this…
It was funny. Well, it made me laugh. But it lacked what most of the Absolut campaigns had: simplicity. Just the image of the bottle, its circumstance, and a headline telling the rest of the story.
For the life of me, I could not figure out how to simplify the Patel image, so I decided to move on.
Absolut RFK Jr.
More low-hanging fruit. RFK Jr. He was, to the joy of most, not having a great week in Congress, and there were some places we could go. But I didn’t want to belittle his sobriety, so I made the Absolut bottle home to his pet brain worm.
Perhaps a little mean—but you do reap what you sow.
Absolut Tariffs
Then I struggled a bit. I wanted to do something on other cabinet members who are equally incompetent, self-destructive, and parodiable. Despite it being a target-rich environment, I couldn’t land on something that was both true to the Absolut campaign’s parameters and funny.
So I switched gears.
Something Richard had mentioned during lunch: TBWA had pitched “Absolut Washington”—a bottle wrapped in red tape—for years before it got approved.
So I stole the idea.
More tragicomic than funny.
Absolut Resistance
Not people. Ideas.
What could Absolut say that was positive and uplifting while still maintaining a point of view?
This is what ensued.
Absolut Trump
What bothered me—and what wouldn’t leave me—is that if I were pitching this to Absolut from Rolling Stone, we couldn’t leave Trump out of the mix. Too rich a target.
It took two runs and a few conversations to land on this.
Absolut Deplorable
But you can’t talk about Trump without MAGA. They empower him.
Which reminded me of something Hillary Clinton said.
Her words were prophetic.
Absolut Worst
I thought I was done. Ready for show and tell.
But as sometimes happens, inspiration struck while I was writing this piece. (Yes, I know… phrasing.)
Regardless—this one felt inevitable.
Because without any doubt…
He is the worst.
It has been an Absolut pleasure writing this.
That said—this is satire.
The images and concepts presented are intended as parody and political commentary, not as statements of fact or endorsements. Any resemblance to real brands, people, or events is used deliberately for expressive and critical purposes.
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